Most underwear is made with plastic. We made ours without it.
CUFT is made by a mother and daughter, Elizabeth and Gabrielle. Every inch is TENCEL™, a soft fiber made from wood pulp, from the fabric to the waistband.
Free shipping over $70 · First-fit guarantee
Even my 2nd-fave cotton brand has at least 10% plastic-based materials. Cuft proves even that 10% is not necessary for a perfectly fitting, super comfortable, well-made pair. On a mission to replace the whole drawer.
McKenzie, verified review
Hi, we’re Elizabeth and Gabrielle.
We come from a long line of Italian women who always put everyone else’s care ahead of their own. We wanted to make something that puts a woman’s own health first, starting with what she wears every day.
So we made CUFT from 100% TENCEL™, down to the waistband, and had it certified non-toxic.
Elizabeth & Gabrielle
Co-founders, CUFT®
What’s in most underwear
- Polyester and plastic elastic. Most pairs are spun from synthetic fibers and bound with plastic elastic, even many “cotton” ones.
- Trapped heat and moisture. Synthetic fabric breathes less, which creates a damp environment where bacteria and yeast can thrive.
- PFAS. They don’t break down easily and can build up in our bodies and the environment.
- Microplastics. Plastic fabrics can shed microscopic fibers against your skin.
What we made instead
- 100% TENCEL™Plant-based fiber from sustainably sourced wood pulp. Soft, breathable and odor-reducing.
- A plastic-free waistbandBiodegradable TPU instead of plastic elastic, so nothing synthetic sits against your skin.
- Certified non-toxicOEKO-TEX® Standard 100 and bluesign® approved. No PFAS, phthalates or azo dyes.
- Made in Los AngelesProduced locally since 2026, under some of the strictest environmental standards in the country.
It feels different, on purpose.
Without elastane or polyester, CUFT has less stretch than the underwear you’re used to. It feels softer and more natural against your skin.
It’s also made to compost at the end of its life instead of sitting in a landfill as plastic, so it won’t last forever the way synthetic underwear does. Wash it cold with like colors and air dry when you can.
The first-fit guarantee
New to CUFT? Open one pair first. If the size isn’t right, email hello@wearcuft.com within 20 days of delivery and we’ll send you a replacement pair in a better size, on us. One replacement per first-time customer, underwear only. Full policy
What women say after switching
As a former cosmetic chemist, I read labels for a living and CUFT is one of the few intimates brands that actually passes my test. No greenwashing just genuinely clean materials against your skin where it matters most.
The fabric is soft, feels like it's barely there, and unlike a lot of underwear I've tried, they actually stay put and don't ride up.
As a microplastics expert, the first thing I tell people is to wear organic cotton underwear. But there are so few brands really doing it right. It’s such a relief to excitedly point people to CUFT.
Why we sell in packs
Most of our customers start with three to five pairs, so packs bring the price per pair down, from $19.99 for one pair to $16.25 in an 8-pack.
And for every 3 pairs sold, we donate 1 pair to a woman in need. A 6-pack gives 2.
Build your pack
Pick a pack, choose your size, then mix any styles and colors. Every pair is 100% TENCEL™, waistband included.
Just trying it? Buy a single pair for $19.99
Questions before you switch
Is CUFT really plastic-free?
Yes. CUFT is made without synthetic fibers, elastane or plastic-based elastic. Even the waistband is a biodegradable TPU designed to break down over time.
Why doesn’t it stretch like my other underwear?
Traditional underwear gets its stretch from elastane and polyester. CUFT uses plant-based TENCEL™ instead, so the feel is more natural and less elastic, and cleaner for your body.
What if my size isn’t right?
On your first CUFT order, open just one pair to try on. If the size isn’t right, email hello@wearcuft.com within 20 days of delivery and we’ll send you one replacement pair in a better size, at no cost. The First Fit Guarantee covers one pair for first-time customers, on underwear only. See the full policy.
Can I mix styles and colors in a pack?
Yes. Mix bikinis and thongs in any color. Every pair in a pack is the same size.
How long does it last?
CUFT is made from natural, compostable materials, so it may not last as long as synthetic underwear. That’s intentional. Wash cold, use a gentle detergent and air dry when you can.
How fast does it ship?
Orders are processed within 24 hours, and most US orders arrive within five days. Shipping is free on orders over $70 in the contiguous US.