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CUFT

Slideshow about our brand
A group of women wearing CUFT’s breathable underwear for women.

Women’s Underwear Made for Intimate Hygiene

Enjoy unmatched freshness, comfort & confidence with our breathable Tencel undies.

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  • Sustainable & biodegradable icon about women’s underwear.

    Sustainable & Biodegradable

  • Stops overheating & bad odors icon about women’s underwear.

    Stops Overheating & Bad Odors

  • Protects against infections icon about women’s underwear.

    Protects Against Infections

Breathable
Non Toxic
Gynecologist Approved
Odor repellent
Hypoallergenic
Quick Drying

Mix, Match & Save up to $15

Get an instant discount on Better For You Underwear™ by mixing and matching 3+ pairs.

Mix, Match & Save up to $15

Get an instant discount on Better For You Underwear™ by mixing and matching 3+ pairs.

What makes CUFT® different?

We believe health starts with your underwear.
  • No Microplastics or Toxic Chemicals
  • Stops Overheating & Bad Odors
  • Protects Against Infections
  • 100% Compostable
  • High-Quality Natural Fabrics
OTHER BRANDS
  • Contains Microplastics & Toxic Chemicals
  • Traps Heat & Odors
  • Breeding Ground for Bacteria
  • Not Compostable
  • Blend of Synthetic Fabrics
  • No Microplastics or Toxic Chemicals
  • Stops Overheating & Bad Odors
  • Protects Against Infections
  • 100% Compostable
  • High-Quality Natural Fabrics
OTHER BRANDS
  • Contains Microplastics & Toxic Chemicals
  • Traps Heat & Odors
  • Breeding Ground for Bacteria
  • Not Compostable
  • Blend of Synthetic Fabrics

Endless Reasons To Love TENCEL™ Underwear

Tencel is great for intimate health because it is free from microplastics, gentle on the skin and naturally resistant to bacteria and odors.

The fabric is also more sustainable and durable than cotton! Plus, when it’s time to say goodbye to your undies, Tencel is 100% compostable & biodegradable.

How we give back

Made for women, by women. Gabby and Elizabeth, our founders, created CUFT to promote the well-being of all women.

Besides being great for intimate health, for every three pairs you purchase, we give a pair to a woman in need. Empowering each other is what we're all about!

FAQ

Have questions? We’ve got your back!
What makes CUFT® underwear different?

CUFT® is redefining what clean underwear really means.

While most “clean” brands only focus on part of the garment, every inch of CUFT is made with 100% TENCEL™, a naturally soft, breathable, and biodegradable fabric derived from sustainably sourced wood pulp.

We’ve created a truly nontoxic underwear — from fabric to waistband — that’s completely free of PFAS, microplastics, and harsh dyes or chemicals.

No hidden synthetics. No compromises. Just comfort that’s as safe for your body as it is for the planet.

How is CUFT® underwear compostable?

CUFT® underwear is made from 100% TENCEL™, a plant-based fiber derived from sustainably sourced wood pulp. TENCEL™ is naturally biodegradable and compostable, meaning it safely breaks down into non-toxic components that enrich the soil instead of polluting it.

What truly sets CUFT® apart is our fully compostable waistband — made from a biodegradable TPU band, not the plastic elastic used by nearly every other brand. Our waistband is OEKO-TEX® Standard 100 certified, just like our TENCEL™ fabric, ensuring the entire garment is completely safe, non-toxic, and earth-friendly from top to bottom.

When your CUFT® undies finally reach the end of their life, they can return to the Earth, not the landfill. Over time, they decompose into nutrient-rich compost, leaving behind zero harmful waste. Even our travel tube packaging is compostable, because every part of CUFT® was designed with your body and the planet in mind.

What dyes are used in your underwear?

We use low-impact, OEKO-TEX® certified and Bluesign® approved reactive dyes. These were carefully chosen to be non-toxic, free from harmful chemicals, and safe for sensitive skin.

These dyes meet some of the strictest global safety and environmental standards, which was incredibly important to us when creating CUFT®. They’re also more colorfast and durable than plant-based dyes, meaning your CUFT® stays vibrant longer while reducing waste from premature fading.

While plant dyes sound natural, they often require heavy metal mordants (which can be toxic), fade quickly, and aren’t always sustainable for everyday wear. Our low-impact reactive dyes are best-in-class for safety, performance, and longevity, giving you the best of both worlds: color that lasts longer than plant dyes and safety that matters.

Is CUFT® underwear thin or sheer?

Yes, and that’s intentional.

Unlike traditional underwear made with plastic-based synthetics and blended fabrics, CUFT® is made from 100% pure TENCEL™, a natural fiber that’s lightweight, breathable, and toxin-free.

Because we don’t mix in plastics or synthetics, our fabric has a naturally airy, second-skin feel — soft enough to move with you and gentle enough for your most sensitive skin.

Sheer doesn’t mean fragile. It means pure, clean, and safe, the way underwear should be.

What’s so special about TENCEL™?

TENCEL™ is a plant-based fiber made from sustainably sourced wood pulp. And it’s a total game-changer for your body (and the planet).

Unlike synthetics, TENCEL™ contains no plastic, meaning no microplastics on your skin or in our waterways. It’s naturally breathable, hypoallergenic, and antimicrobial, helping keep you fresh, dry, and comfortable all day.

Compared to cotton, TENCEL™ wicks away moisture instead of absorbing it, so it’s not a breeding ground for bacteria. This makes it gentler on sensitive skin and helps reduce the risk of UTIs and infections.

It’s soft, safe, and sustainable — exactly what your underwear should be.

Do you offer a size guide?

Yes! We’ve got an easy-to-use size guide to help you find the perfect fit for your CUFT underwear. Check it out on our product pages.

What’s your return policy?

We want you to love your CUFT purchase! If something’s not right, we offer hassle-free returns on unopened undies within 20 days. Refer to our return policy here.

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