Our Story

We believe health starts with your underwear.

As a mother-daughter team, Elizabeth and Gabrielle have always been sensitive to the health and well-being of the women around them. They were born to a line of strong, smart, selfless and thoughtful Italian women who oftentimes put loved ones' care in front of their own. Inspired by their familial traditions, travels and local charity work, Elizabeth and Gabrielle sought out to create a purposeful brand made for women's health. CUFT® is a female necessity; a garment that caters to the health of women in whatever capacity she may need.

We believe health starts with your underwear.

As a mother-daughter team, Elizabeth and Gabrielle have always been sensitive to the health and well-being of the women around them. They were born to a line of strong, smart, selfless and thoughtful Italian women who oftentimes put loved ones' care in front of their own. Inspired by their familial traditions, travels and local charity work, Elizabeth and Gabrielle sought out to create a purposeful brand made for women's health. CUFT® is a female necessity; a garment that caters to the health of women in whatever capacity she may need.

Our Commitment to Giving Back

As a women-owned business, CUFT is committed to making a difference. For every three pairs sold, we donate one pair to a woman in a shelter, ensuring that we give back to those in need. Additionally, we prioritize sustainability by creating products that are 100% compostable, reducing our environmental impact. Proudly ethically sourced and B-Corp certified, we are dedicated to providing healthy garments for women, supporting their everyday lives and epic adventures.

Why Did We Choose Tencel For Our Women’s Underwear?

At CUFT, we’re HUGE fans of Tencel as it is a fabric perfect for sensitive or allergy-prone skin. Fun fact: CUFT actually stands for "Compostable Underwear for Today." Sourced sustainably from wood pulp, Tencel is soft, breathable, and keeps your intimate area odor-free.

Compared to traditional fabrics, Tencel is biodegradable and eco-friendly, making it a win for both your body and the planet. Our manufacturing process prioritizes ethical sourcing and minimal environmental impact, ensuring that your underwear is as good for the earth as it is for you.

LEARN MORE ABOUT TENCEL