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"I love CUFT because every piece feels incredibly soft on my skin and I love knowing it's made with non-toxic materials that support my body and overall well-being."
Free Shipping On Orders Over $70
Shop Now"I love CUFT because every piece feels incredibly soft on my skin and I love knowing it's made with non-toxic materials that support my body and overall well-being."
As a mother-daughter team, Elizabeth and Gabrielle have always been sensitive to the health and well-being of the women around them. They were born to a line of strong, smart, selfless and thoughtful Italian women who oftentimes put loved ones' care in front of their own. Inspired by their familial traditions, travels and local charity work, Elizabeth and Gabrielle sought out to create a purposeful brand made for women's health. CUFT® is a female necessity; a garment that caters to the health of women in whatever capacity she may need.
A lifelong entrepreneur and advocate for community and human dignity. She brings decades of volunteer work, a Master’s in Social Work, and a heart for service to everything she builds, including CUFT®!
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A 3x founder, women’s health advocate, and dedicated mentor to female entrepreneurs. She is on a mission to raise the standard for what women wear closest to their bodies, starting with underwear.
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As a women-owned business, CUFT® is committed to making a difference. For every three pairs sold, we donate one pair to a woman in need. Additionally, we prioritize sustainability by creating products that are 100% compostable, reducing our environmental impact. Proudly ethically sourced and certified non-toxic, we are dedicated to providing healthy garments for women, supporting their everyday lives and epic adventures.
At CUFT®, we’re HUGE fans of TENCEL™ because it's a fabric perfect for sensitive or allergy-prone skin. Fun fact: CUFT® actually stands for Compostable Underwear for Today™. Sourced sustainably from wood pulp, TENCEL™ is soft, breathable, and reduces odors.
Compared to traditional fabrics, TENCEL™ is compostable and eco-friendly, making it a win for both your body and the planet. Our manufacturing process prioritizes ethical sourcing and minimal environmental impact, ensuring that your underwear is as good for the Earth as it is for you.
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