Women’s Underwear Brand
Meet The Creators Of CUFT®
As a mother-daughter team, Elizabeth and Gabrielle have always been sensitive to the health and well-being of the women around them. They were born to a line of strong, smart, selfless, and thoughtful Italian women who oftentimes put loved ones' care in front of their own. Inspired by their familial traditions, travels and local charity work, Elizabeth and Gabrielle sought to create a purposeful women’s underwear brand, focusing on women's health. CUFT® is a female necessity; a garment that caters to the health of women in whatever capacity she may need.
Mother, wine connoisseur, makes a mean spaghetti and
meatballs for family Sunday dinners!
Daughter, entrepreneur, loves dancing at any point even
though she knows she’s bad.
Mother, wine connoisseur, makes a mean spaghetti and
meatballs for family Sunday dinners!
Daughter, entrepreneur, loves dancing at any point even
though she knows she’s bad.
Our Commitment to Giving Back
As a women-owned business, CUFT is committed to making a difference. For every three pairs sold, we donate one pair to a woman in a shelter, ensuring that we give back to those in need. Additionally, we prioritize sustainability by creating products that are 100% compostable, reducing our environmental impact. Proudly ethically sourced and B-Corp certified, we are dedicated to providing healthy garments for women, supporting their everyday lives and epic adventures.
Why Did We Choose Tencel For Our Women’s Underwear?
At CUFT, we’re HUGE fans of Tencel as it is a fabric perfect for sensitive or allergy-prone skin. Fun fact: CUFT actually stands for “Compostable Underwear From Tencel.” Sourced sustainably from wood pulp, Tencel is soft, breathable, and keeps your intimate area odor-free.
Compared to traditional fabrics, Tencel is biodegradable and eco-friendly, making it a win for both your body and the planet. Our manufacturing process prioritizes ethical sourcing and minimal environmental impact, ensuring that your underwear is as good for the earth as it is for you.
What We Care About
We believe in taking care of women. We aren’t out to save the world, we just want to create panties women can count on.
We are invested in helping mitigate our environmental impact on the planet by creating the first fully biodegradable undergarment.
We are committed to serving the community and women in need, therefore we donate 1 pair for every 3 pairs sold.
Our mission is to support and empower women’s readiness in their daily life from everyday activities to epic adventures.
We believe in taking care of women. We aren’t out to save the world, we just want to create panties women can count on.
We are invested in helping mitigate our environmental impact on the planet by creating the first fully biodegradable undergarment.
We are committed to serving the community and women in need, therefore we donate 1 pair for every 3 pairs sold.
Our mission is to support and empower women’s readiness in their daily life from everyday activities to epic adventures.