As a mother-daughter team, Elizabeth and Gabrielle have always been sensitive to the health and well-being of the women around them. They were born to a line of strong, smart, selfless and thoughtful Italian women who oftentimes put loved ones' care in front of their own. Inspired by their familial traditions, travels and local charity work, Elizabeth and Gabrielle sought out to create a purposeful brand made for women's health. CUFT is a female necessity; a garment that caters to the health of women in whatever capacity she may need. 

The two female founders believe in giving back, therefore they will donate 1 pair of CUFT  to a woman in a shelter for every 3 pairs that are sold. What's more, they are only creating products that are 100% compostable in order to reduce their environmental impact. CUFT is ethically sourced and manufactured, and has qualified to be a B-Corp. As a 100% women-owned and operated company , the mother-daughter team is dedicated to providing healthy garments for women in their everyday life to their epic adventures.