Our impact is focused on three pillars

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  For You.

  We created a smart essential designed to support your intimate health with every wear. Made from breathable, natural wood-based TENCEL™ fibers, our underwear promotes hygiene and comfort, helping you feel your best all day. With CUFT®, you can embrace confidence knowing your intimates are as protected and health focused as you are.

• 

  For the Planet.

  We’ve designed fully biodegradable and compostable basics to reduce waste and promote sustainability, for us and for you. In the U.S., roughly 11 million pounds of underwear are discarded into landfills every day, primarily because most are made from non-biodegradable synthetic materials. Our garments are certified non-toxic garments and we’re committed to minimizing our environmental footprint while prioritizing the planet’s health.

• 

  For Others.

  For every three pairs of underwear sold, we proudly donate one pair to a woman in need. As one of the most requested items at women’s shelters, underwear is an essential item. At CUFT®, we believe every woman deserves access to the essentials that provide comfort, confidence, and care.