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WOMEN'S HEALTH & WELLNESS EXPERTS
Dermatologist
Former Cosmetic Chemist & Content Creator
Microplastics & Sustainability Expert
Biochemist
FROM OUR FOUNDERS
As a mother-daughter team, Elizabeth and Gabrielle have always been sensitive to the health and well-being of the women around them. They were born to a line of strong, smart, selfless and thoughtful Italian women who oftentimes put loved ones' care in front of their own. Inspired by their familial traditions, travels and local charity work, Elizabeth and Gabrielle sought out to create a purposeful brand made for women's health. CUFT™ is a female necessity; a garment that caters to the health of women in whatever capacity she may need.
TESTIMONIALS
"I am so happy this brand exists. My go-to for super soft basics that are healthy for the skin. As a microplastics expert, the first thing I tell people is to wear organic cotton underwear. But there are so few brands really doing it right. It's such a relief to excitedly point people to CUFT. Will be a longterm supporter!!"
"CUFT has become such a beautiful part of my wellbeing rituals. I love how light weight and intentional each garment is. As someone who teaches wellbeing and nervous system regulation, I appreciate brands that encourage sustainability and self-care in a way that feels both elevated and accessible. I'm grateful to support a company that's creating products with so much heart and purpose. Whether I'm chillin on the couch or wearing them as a first layer I feel comfortable and safe from harmful chemicals."
"This non-toxic camisole is SO good! The fabric is unbelievably soft, breathable, and actually clean. It fits like a dream (snug but not restrictive). As a mama with kids who love to cuddle, I love knowing I can wear it confidently without worrying about chemicals. Whether I'm layering it or lounging, it's a total staple I keep reaching for!"
"I love that CUFT is making non-toxic TENCEL™ underwear and basics free from synthetic dyes and pesticide residues. It is clear the brand is prioritizing both consumer health and transparency, which are two things I always look for when recommending products and brands to my community."
"As a former cosmetic chemist, I read labels for a living and CUFT is one of the few intimates brands that actually passes my test. No greenwashing just genuinely clean materials against your skin where it matters most while every piece feels so soft on the skin."
"As a biochemist, I am super strict about the fabrics that touch my body. CUFT pieces are not only luxuriously soft but also non-toxic and breathable on your most sensitive skin. They easily fit into and elevate my wardrobe!"
"I love Cuft because every piece feels incredibly soft on my skin and I love knowing it's made with non-toxic materials that support my body and overall well-being."
"I absolutely love the undies and camisoles! They've become staples for me, and are in my go-to non-toxic underwear recommendations. CUFT is a very authentic fit for me."
"I love my CUFT underwear! I appreciate how breathable it feels."
"I've been wearing Cuft's non-toxic underwear for a while now and they're extremely comfortable. The fabric is soft, feels like it's barely there, and unlike a lot of underwear I've tried, they actually stay put and don't ride up. I love that they're made without the toxic chemicals found in a lot of conventional underwear!"
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