Free Shipping On Orders Over $70
Shop Now
"I love CUFT because every piece feels incredibly soft on my skin and I love knowing it's made with non-toxic materials that support my body and overall well-being."
Free Shipping On Orders Over $70
Shop Now"I love CUFT because every piece feels incredibly soft on my skin and I love knowing it's made with non-toxic materials that support my body and overall well-being."
Best Seller
Best Seller
New
Most underwear is made with plastics and chemicals you'd never choose to put on your body.
Less breathable, creating a damp environment where bacterial and yeast can thrive.
They don’t break down easily and can accumulate in our bodies and the environment.
Plastic fabrics can shed microscopic fibers into your skin and your environment.
We’ve created a certified non-toxic underwear, from fabric to waistband. Completely free of PFAS, microplastics, and harsh dyes or chemicals.
OEKO-TEX®, GOTS & bluesign® approved. No harmful substances.
Plant-based TENCEL™ fibers. No microplastics, ever.
Designed to support vaginal health and daily comfort.
Naturally odor-resistant fibers keep you fresh all day, naturally.
Wicks moisture to reduce bacterial growth and buildup.
Safer dyes, zero BPA or PFAS. Clean from the inside out.
“As a former cosmetic chemist, I read labels for a living and CUFT is one of the few intimates brands that actually passes my test. No greenwashing just genuinely clean materials against your skin where it matters most while every piece feels so soft on the skin.”
Shop Mid-Rise Bikini
“I've been wearing Cuft's non-toxic underwear for a while now and they're extremely comfortable. The fabric is soft, feels like it's barely there, and unlike a lot of underwear I've tried, they actually stay put and don't ride up. I love that they're made without the toxic chemicals found in a lot of conventional underwear!”
Shop Mid-Rise Thong
“I am so happy this brand exists. My go-to for super soft basics that are healthy for the skin. As a microplastics expert, the first thing I tell people is to wear organic cotton underwear. But there are so few brands really doing it right. It’s such a relief to excitedly point people to CUFT. Will be a longterm supporter!!”
Shop Better for You Cami
“It's hard to find underwear that is truly ONE HUNDRED PERCENT non-toxic! Even my 2nd-fave cotton brand has at least 10% plastic-based materials. Cuft proves even that 10% is not necessary for a perfectly fitting, super comfortable, well-made pair. I love how lightweight they feel. On a mission to replace the whole drawer.”
Shop Mid-Rise Thong
As a mother-daughter team, Elizabeth and Gabrielle have always been sensitive to the health and well-being of the women around them. They were born to a line of strong, smart, selfless and thoughtful Italian women who oftentimes put loved ones' care in front of their own. Inspired by their familial traditions, travels and local charity work, Elizabeth and Gabrielle sought out to create a purposeful brand made for women's health. CUFT® is a female necessity; a garment that caters to the health of women in whatever capacity she may need.
Dermatologist
Former Cosmetic Chemist & Content Creator
Microplastics & Sustainability Expert
Biochemist
CUFT® is redefining what clean underwear really means.
While most “clean” brands only focus on part of the garment, every inch of CUFT is made with 100% TENCEL™, a naturally soft, breathable, and biodegradable fabric derived from sustainably sourced wood pulp.
We’ve created a certified non-toxic underwear, from fabric to waistband. The garment is completely free of PFAS, microplastics, and harsh dyes or chemicals.
No hidden synthetics. No compromises. Just comfort that’s as safe for your body as it is for the planet.
Most underwear is designed for durability using synthetic, plastic-based materials that never break down. CUFT® takes a different approach prioritizing non-toxic, plant-based materials that are safe for your body and can return to the earth at the end of their life.
CUFT® is made without synthetic fibers, elastane, or traditional plastic-based elastic. Even the waistband is made from a biodegradable TPU designed to break down over time, making the entire garment aligned with our plastic-free mission.
Our dyes are OEKO-TEX® certified and bluesign® approved, meaning they are tested and verified to be free from harmful substances such as:
They are safe for sensitive skin and meet strict global safety standards.
Our underwear and camisoles are made from 100% TENCEL™, a wood-based, plant-derived fiber known for its breathability and softness. Unlike most underwear, which is made with synthetic materials (aka plastic), CUFT® is designed to be a lower-tox alternative that’s gentle on your body.
TENCEL™ fibers are produced using a closed-loop solvent spinning process. The non-toxic organic solvent is recovered and reused at a rate of over 99%, meaning it doesn’t remain in the final fiber.
Tag us @wearcuft for a chance to be featured
For every 3 pairs sold, we donate 1 pair to a woman in need. Below are some of the charity partners, we've worked with and donated to. 3,000+ pairs donated to women in need since July 2024.
